5/30/2023 0 Comments Mirage volcanoMGM International owned the operations of The Mirage, the land the resort sits on was purchased, along with other MGM properties by VICI Properties for $17.2 billion in August. The Mirage logos on the original towers will be replaced with Hard Rock branding, as shown in renderings released by the company. Not only will the property get a new name, the resort will also get a new look, including a massive guitar-shaped structure similar to other Hard Rock buildings around the world. With this change of ownership, The Mirage Resort property will rebrand as the Hard Rock Las Vegas. MGM will retain the Mirage name and brand but license it back to Hard Rock for up to three years while the new owners work out a final plan for the resort’s redevelopment. In December 2021, MGM Resorts announced that they had sold The Mirage to Hard Rock International in a $1.075 billion cash deal that is expected to close in the second half of 2022, according to a statement released by MGM. In 2000, The Wynn empire was sold to MGM Resorts for $4.4 billion. Steve followed the Mirage with Treasure Island (1993) and then the Bellagio (1998). Steve Wynn was the man behind the resort and to say it changed the Vegas Strip is an understatement! It was the first of what we now call a “Mega-Resort” with over 2,000 rooms. The Mirage opened on the Las Vegas Strip, on October 26, 1989. It’s been a long time since we have seen a company opening in Las Vegas that shot itself in the foot before they even have the keys to the place! But that is the subject of another Vlog! Image: Hard Rock International Background In replacing the popular and iconic volcano with a neon-lit hotel tower will be known as one of the biggest marketing blunders in Las Vegas history! Looking at what they already have stated about their plans for the resort, this will not be their only blunder. As always, it did not disappoint and the crowds, of course, loved it. With that news and no set timeline announced on when the volcano will go away, other than “soon”, I figured I needed to go see it one last time.
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